Pay-Per-Click Advertising ROI

Business meeting with papers and laptop

There are many marketing opportunities available to internet-based businesses. One of those is 'pay-per-click' advertising, whereby you only pay when somebody clicks on a link to your site, rather than when they view an advertisement. Ideally, you want to be generating a return on each 'per-click' investment that exceeds the performance you could achieve by using those expense dollars in other areas of the company or investing them. To measure ROI, you need to carefully track your conversion rates and costs so that you know which sales can be tracked back to a particular campaign.

NOTICE: ANB Bank is not responsible for nor has control over the content of any linked site. The inclusion of a link does not imply or constitute an endorsement by ANB Bank, its ownership or management, the products or services it offers, or any advertisers or sponsors appearing on the linked site.