Calculate Your Direct Mail ROI

Business meeting with papers and laptop

Direct marketing has been a staple of many companies marketing mix for decades, and many successful companies have been built with direct marketing as the backbone of their marketing initiatives. Like any marketing expense, it is important to understand the return that you are making with such an investment. Ideally, you want to be generating a return on investment that exceeds the performance you could achieve by using those expense dollars in other areas of the company or investing them. To measure ROI, you need to carefully track your costs, response and conversion rates and sales so that you know which sales can be tracked back to a particular campaign.

NOTICE: ANB Bank is not responsible for nor has control over the content of any linked site. The inclusion of a link does not imply or constitute an endorsement by ANB Bank, its ownership or management, the products or services it offers, or any advertisers or sponsors appearing on the linked site.